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Oftentimes, smaller organizations don't have access to high level IT personnel, nor have use of advanced enterprise equipment

A cloud-first world may bring distinct challenges; it also brings forth opportunity.  The cloud is a vast wilderness of service options that a typical small or medium sized business owner does not have time to explore.  As a result, SMBs are seeking experts in cloud technology who know how to navigate through the ever-expanding maze of cloud security technologies.  In order to take advantage of this opportunity, many MSPs are incorporating a Cloud MSP model into their service portfolio.  A cloud MSP provides guidance to help customers maneuver through the cloud, distinguishing between what offers true value, and what is just noise. 

 Reputational damage following a  data breach can lead to decreased share price, market share and often the demise of the business.  According to research conducted by the National Cyber Security Alliance:

•          Almost 50 percent of SMBs globally have experienced a cyber attack

•          More than 70 percent of attacks target small business (not all are successful)

•          As much as 60 percent of hacked small and medium-sized businesses go under after six months.

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