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Oftentimes, smaller organizations don't have access to high level IT personnel, nor have use of advanced enterprise equipment
A cloud-first world may bring distinct challenges; it also brings forth opportunity. The cloud is a vast wilderness of service options that a typical small or medium sized business owner does not have time to explore. As a result, SMBs are seeking experts in cloud technology who know how to navigate through the ever-expanding maze of cloud security technologies. In order to take advantage of this opportunity, many MSPs are incorporating a Cloud MSP model into their service portfolio. A cloud MSP provides guidance to help customers maneuver through the cloud, distinguishing between what offers true value, and what is just noise.
Reputational damage following a data breach can lead to decreased share price, market share and often the demise of the business. According to research conducted by the National Cyber Security Alliance:
• Almost 50 percent of SMBs globally have experienced a cyber attack
• More than 70 percent of attacks target small business (not all are successful)
• As much as 60 percent of hacked small and medium-sized businesses go under after six months.